Our Services

Business Narrative

‘Lazy’ brains require the right signals so that your business, product and service are attractive and top of mind in purchase and investment decisions. We create a business narrative that crystallises your business strategy through a three-step process:

1 Attraction: We raise the attraction of your business to all key stakeholders through a compelling business narrative that makes your product and service offer attractive and top of mind to customers and motivates your employees.

2 Clarity: We bring clarity to your product and service offer so your addressable market understands why they should buy from you.

3 Consistency: We ensure consistent execution of your business and brand narrative at every stage and touchpoint with customers and prospects to achieve maximum impact.

This process is designed to raise the attractiveness of the firm to its main stakeholders to increase sales, pricing power, loyalty, employee recruitment and engagement as well investor perception of the firm’s value potential. It has helped many clients to more than double the value of their businesses over a 3-5 years period.

Product and Service Offer

The product/service offer is crucial for a successful business narrative. We organise and structure the product and service offer to optimise its sales and pricing impact. We create and select product and service brands with a clear and attractive offer that customers and consumers want and will buy. This includes systematic product branding, flexible product platforms and easily understood sales and marketing materials in digital and tangible form. We have helped many companies to increase sales, price points and cross-sell through a focused product and service offer.

M&A: Due Diligence

More than 70% of M&A transactions fail to provide value for the buyer. About 50% of transaction value is accounted for by business and brand narratives. We provide an indepth brand and business narrative due diligence service that ensures that the buyer does not overpay for an acquisition or engages in non-value creating transactions. Our due diligence process includes business and brand narratives, business strategy alignment, product/service offer, growth prospects, fit with acquisition objectives and strategy as well as integration opportunities and risks. We provide qualitative and quantitative inputs into valuation models including multiples and forecasts. We liaise and work alongside M&A advisors and investment banks.

We help companies to optimise the use of their existing and acquired brands to create financial value for the firm. This includes decisions on which brands to use as corporate, divisional, regional and product/service brands and which brands to migrate and merge to create the most effective business narrative and product and service offer.

We define and clarify the business narrative to deliver an investment story beyond the numbers. We make the case for how and why this narrative elevates your business above your competitors/peers and justifies a high sales price and multiple. We add a new dimension to your growth story to align and support your business plan, strategy and projections. We provide qualitative and quantitative inputs into the sales presentation and information memorandum. We train senior management in delivering the business narrative sales story. We liaise and work alongside M&A advisors and investment banks.